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Close-up of a car brake rotor, an auto part with hundreds of vehicle fitment records in an ecommerce catalog

AAPEX 2026: Ecommerce Trends for Parts Sellers

Online sales made up just under 19 percent of aftermarket sales in 2024, according to the Auto Care Association and MEMA report covered by aftermarketNews. AAPEX 2026 runs November 3 to 5 at the Venetian Expo and the AAPEX Forum in Las Vegas, and with more than 2,500 exhibitors across ...
Google's Agentic Commerce Is Here What It Means for Your Store

Google’s Agentic Commerce Is Here: What It Means for Your Store

If you read Blayzer's earlier post on Google's AI Shopping Protocol and ecommerce readiness, you already know the infrastructure shift was coming. Google Marketing Live 2026 is where that shift stopped being theoretical. Everything outlined in that post, from structured feed requirements to AI-driven discovery, has now been confirmed, named, ...
The Google Funnel Has Shifted — Update Your Strategy

The Google Funnel Has Shifted — Update Your Strategy

This post is part of our Google Marketing Live 2026 series, where we're breaking down the updates that matter most for your campaigns. If your Google strategy is built entirely around capturing buyers who are already ready to convert, you're working with an increasingly incomplete picture — and the gap ...
Google AI shopping protocol connecting ecommerce stores through autonomous AI agents and digital commerce network visualization

Google’s AI Shopping Protocol: Is Your Store Ready?

On May 5, a Buy button showed up in standard Google Search results for the first time. Not in AI Mode, but in regular search results, on a live Wayfair listing. Shoppers could buy without ever clicking through to the site. Google's Universal Commerce Protocol is no longer coming. It's here. Google ...

ChatGPT Ads Are Here: What You Need to Know

If you've been watching for ChatGPT ads platform news, your moment has finally arrived. ChatGPT's new ads platform is here! The details are still unfolding, but there's one thing we already know for certain: early movers will have the advantage. The Blayzer Digital marketing team has been tracking this space closely. ...

BigCommerce 2026 Pricing Updates

Commerce Live was packed with big announcements this year. Blayzer's Brad Goldenberg and Mike Landau were there to hear it all firsthand, and they came back with plenty of notes to share. Among the most important news: significant updates to BigCommerce plans, pricing, and payment options. If you're running a store ...

301 Redirects: Why They Matter for Site Migrations

A new website launch is one of the most exciting milestones for a business owner. New design, cleaner navigation, faster load times — it feels like a fresh start. But in the rush to go live, one critical step gets skipped more often than any other, and the consequences can ...
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