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The Importance Of Connection In Branding

A startling statistic reveals that people will spend five years and four months of their life on social media. This means personalization of your brand is more important than ever. It’s a simple equation: emotional connection leads to loyalty. So how do you turn a sales lead from a potential ...
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How To Use Google My Business to Grow Local SEO

Businesses that rely on local customers can utilize digital traffic to drive up revenue.  Whether you are a local dry cleaning service, restaurant, or hair salon, the local community is the heartbeat of your success. Utilizing local SEO tools to increase foot traffic is the perfect marriage of digital marketing ...
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Organic SEO Tips

Search Engine Optimization (SEO) is all about getting a high placement (high rank) in search engine results (Google, Bing, etc.). Obviously, you want to be the top result Google shows a potential customer when they are searching your product or service. There are countless tips and best practices on how ...
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Branding Myths & Misconceptions

Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...
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9 Signs of a Failing Online Strategy

Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...
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