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Designing for Conversion

Design
Some companies believe all it takes to make a successful website is good content. While well-written, relevant content is crucial, poor design can keep visitors from moving past your homepage and ever finding out what you’re all about. It’s a simple matter of human behavior. Despite all our lifelong warnings ...

Cliche? No Way! How to Make Your Website Stand Out

Design, Web Strategy
Anyone else feel like the web is getting a little bit boring these days? We’re growing tired of seeing the same layouts, imagery, and user experience over and over and over again. You might not notice (or mind) the pattern, but you can’t help noticing the outliers. As designers, this creates ...
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