Mobile Apps & Development Archives

The Importance of an Elevator Pitch for Marketing

08 July 2022 Mobile Apps & Development, Web Strategy

Opportunity often starts with a first impression, so it's important to make it a good one. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice for everyone, no matter what business you're in or what role you ...

Mobile Websites vs Mobile Apps

16 April 2020 Mobile Apps & Development, Technologies, Web Development, Web Strategy

One of the most common questions we hear at our web agency these days is, “Do I need a web solution or mobile app?” The lines between web and mobile grow blurrier by the day. Advancements in responsive web design and mobile responsive programming have made it all but impossible to tell ...

Mobile-Friendly Website Checklist

06 April 2020 Design, Mobile Apps & Development, Web Development

If you’re looking for the next big thing to focus on for your online marketing plan this year, the best place to start is with one of your top objectives from the last few years: Mobile Optimization. Unlike other trends of the digital past, like Flash intros, splash pages, or ...

10 Question Online Strategy Performance Review

06 January 2020 Design, Mobile Apps & Development, Online Marketing, Web Development, Web Strategy

How effective is your online strategy? Does it position you as a leader among your competitors? Does it wow your customers and intrigue new prospects? Does it utilize today’s top tools, tactics and technologies and align with the best industry practices? Ask these 10 questions to review your online strategy's performance. We’ve ...

Website vs Apps

10 October 2019 Mobile Apps & Development

Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...

Website Conversion Optimization

10 July 2019 Mobile Apps & Development

At one point or another in life, most of us have heard the old saying “you can lead a horse to water, but you can’t make it drink”. While this may be true for a horse, it is not true in the world of optimizing your website. With strategically placed ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

Great Products Alone Don’t Make Happy Customers

23 March 2017 Design, Mobile Apps & Development, Web Development, Web Strategy

These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through. (more…)

How to Be a Better Client & How It Helps You

22 February 2017 Design, Mobile Apps & Development, Online Marketing, Web Development, Web Strategy

Part of the sales process for any business is looking at your current clients and saying, “We need more clients like Company ABC”. In some cases, this A-list is determined by how much and how often they buy services. In others, it comes down to the quality of the relationship. We’d never show ...

Does Email Marketing Create Quality Web Traffic?

07 December 2016 Mobile Apps & Development, Online Marketing, Web Strategy

Have you been wondering how to get more quality traffic to your website? One strategy you might consider is email marketing. But, does email marketing really create quality web traffic? Our email team recently helped one of our clients with a 6-month campaign to promote their products and build sales relationships. The ...

Archive