Email Marketing Archives | Blayzer Digital

Updates from Google Marketing Live 2026: The Biggest Shift in Years

20 May 2026 Agency, AI, Digital Marketing, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Data & Technology, Ecommerce Marketing, Ecommerce Strategy, Innovation, Online Marketing, Platforms, Technologies, Web Strategy

Google Marketing Live happens every year. Some years, it's a collection of feature announcements, a few new ad formats, and some updated best practices. This year was different. In 2026, AI is reshaping how Google advertising works: how ads are built, served, targeted, and measured. For ecommerce businesses, the implications ...

Sweet Success: What Sets High-Performing Food & Beverage Ecommerce Brands Apart

04 August 2025 Ecommerce Strategy, Food & Beverage, Partners, Platforms

The food and beverage ecommerce space is packed with flavor and fierce competition. While many brands have great products, not all of them succeed online. What separates the leaders from the rest isn’t just product quality, it’s the way they show up digitally, from their first touchpoint to final delivery. We’ve ...

Who You Gonna Call? Tips For Generating Leads

03 January 2018 Email, Online Marketing, Web Strategy

Sales teams are always hungry for leads and sales leads are one of the most important resources in a successful business.Your team probably has its own definition, but for many successful sales teams, it's quite straightforward -- a lead is a prospective consumer of a product or service, created when ...

Marketing vs Advertising

18 December 2017 Web Strategy

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

Integrating Email Marketing and Social Media

27 October 2017 Online Marketing, Social Media, Web Strategy

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email ...

Must-have Marketing Technologies of 2017

24 October 2017 Online Marketing

With the rapid development of technology nowadays, there are many tools out there that can help companies accomplish their jobs better, faster, and easier. However, with an overwhelming amount of tools available, sometimes it can be difficult for businesses to choose the right ones. And that’s where Blayzer comes in! ...

7 Ways to Repurpose Blog Content

18 October 2017 Copywriting, Digital Marketing, Digital Strategy, Email, Online Marketing, Social Media

New content helps people discover you, get interested in your products/services, and build enough trust that they’re ready to buy. Creating content is a difficult task and generating new content from scratch daily can be a headache since it’s incredibly time consuming. Don’t worry, we’ve got some good news for you: ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

When Should You Update Your Marketing Strategy?

08 March 2017 Online Marketing

Many people know that the design of your brand needs to be updated with time. What some people don't realize is that your marketing strategy must be modern as well. Say what?! Strategy isn’t timeless? No, friend, it is not. Blayzer has a personal example of this that deals with the rise ...

Does Email Marketing Create Quality Web Traffic?

07 December 2016 Mobile Apps & Development, Online Marketing, Web Strategy

Have you been wondering how to get more quality traffic to your website? One strategy you might consider is email marketing. But, does email marketing really create quality web traffic? Our email team recently helped one of our clients with a 6-month campaign to promote their products and build sales relationships. The ...

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