BigCommerce Archives | Blayzer Digital

Auto parts install video featured image (Unsplash, Joseph Pillado)

Auto Parts Install Videos: The SEO Asset You’re Not Using

26 October 2026 AI, Automotive, Ecommerce, Ecommerce Marketing

A customer buys a $340 coilover kit from your site, gets stuck on the rear upper mount, and finds the fix in a 14-minute YouTube video somebody else recorded. That video has a link in its description. It points to a competitor's listing for the same kit. That is the quiet ...

Close-up of a vehicle brake rotor and caliper, the kind of part whose fitment data must carry over intact during an auto parts store replatform

Replatform Your Auto Parts Store Without Losing Fitment Data

26 October 2026 Automotive, Ecommerce, Ecommerce Data & Technology, Ecommerce Development, Ecommerce Strategy, Firearms Ecommerce, Technologies

A 40,000-SKU auto parts store can launch on a new platform with every product in place and still lose its best organic traffic inside a month. The products moved. The URLs did not, and the fitment table that told shoppers a rotor fits a 2019 F-150 with the 3.5L EcoBoost ...

Blayzer Digital & BigCommerce to Host Ecommerce Happy Hour at F1 Arcade During SEMA & AAPEX Week 2026

16 October 2026 Agency, Blayzer News, Ecommerce, Ecommerce Agency, Events, Partners

Blayzer Digital, a full-service ecommerce agency based in St. Louis, and BigCommerce will host an ecommerce happy hour during SEMA and AAPEX week at F1 Arcade in The Forum Shops at Caesars Palace on Thursday, November 5, 2026, from 6-9 p.m. The event is cosponsored by Avalara, Athos Commerce, BlueSnap, Dotdigital, ...

Close-up of a car brake rotor, an auto part with hundreds of vehicle fitment records in an ecommerce catalog

AAPEX 2026: Ecommerce Trends for Parts Sellers

16 October 2026 AI, Automotive, B2B Ecommerce, Ecommerce, Ecommerce Data & Technology, Ecommerce Development, Ecommerce Marketing, Ecommerce Operations, Ecommerce Strategy, Events, Partners, Platforms, Technologies

Online sales made up just under 19 percent of aftermarket sales in 2024, according to the Auto Care Association and MEMA report covered by aftermarketNews. AAPEX 2026 runs November 3 to 5 at the Venetian Expo and the AAPEX Forum in Las Vegas, and with more than 2,500 exhibitors across ...

Ecommerce storefront on a laptop showing approved and restricted product listings, with payment and shipping icons.

You Can’t Sell That Online: A Guide to Ecommerce Platform Restrictions

14 October 2026 Cannabis & CBD, Compliance, Ecommerce, Ecommerce Agency, Ecommerce Development, Ecommerce Strategy, Firearms Ecommerce, Omnichannel, Partners, Platforms, Tactical & Duty Gear, Tax Solutions

If you sell ammunition, holsters, CBD, vape products, or anything else regulated, you've probably heard some version of "you can't sell that online." Usually you can. You just need the right platform and the right payment setup, because your ecommerce platform and the processor behind your checkout each have their ...

sema show floor by blayzer digital - SEMA 2026 pre-show checklist and follow-up

SEMA Show Prep: Build Your Follow-Up Strategy Before You Land in Las Vegas

13 October 2026 Automotive, B2B Ecommerce, Ecommerce Marketing, Events

A shop owner scans the QR code on your booth wall, lands on your homepage, types a part number into search, and gets zero results because the product you launched at the SEMA Show is not live yet. That scan cost you the booth space it took to earn it. ...

Selling Suppressors Online After the NFA Change

12 October 2026 Compliance, Digital Marketing, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Marketing, Ecommerce Strategy, Firearms Ecommerce, Product Launch Strategy, Technologies

For years, the hardest part of selling suppressors online was the wait after checkout. Buyers paid, then waited months for ATF approval before they could take the product home. Plenty of interested shoppers never even started. As of October 9, 2026, ATF stopped requiring NFA approval for suppressors, short-barreled rifles, short-barreled ...

Auto parts fitment and precision engine work

Google Shopping Ads for Auto Parts: Cut the Wasted Spend

09 October 2026 Automotive, Digital Marketing, Ecommerce, Ecommerce Marketing, Ecommerce Strategy, Technologies

A brake caliper that fits twelve vehicle configurations does not need twelve ad groups guessing at intent. It needs a feed that tells Google exactly which configurations apply, and a negative keyword list that blocks the ones it doesn't. Most auto parts sellers running Google Shopping Ads skip both steps, ...

Build an Auto Parts Loyalty Program That Actually Works

08 October 2026 Automotive, Brand Trust & Reputation, Customer Retention, Ecommerce, Ecommerce Marketing, Marketing Automation, Technologies

A customer buys a set of brake pads from your BigCommerce store in March. By September the pads are squealing again, and instead of typing your domain into the address bar, they type "brake pads 2019 Silverado" into Google or Amazon and buy from whoever loads first. You already won ...

Automotive Post-Purchase Flows That Build Repeat Buyers

08 October 2026 Automotive, Brand Trust & Reputation, Customer Retention, Digital Strategy, Ecommerce, Ecommerce Marketing, Email, Technologies

A customer buys a $180 brake kit from your BigCommerce store, gets a shipping confirmation, and then hears nothing from you again until your next site-wide sale. Eighteen months later, when those pads wear out, they type "brake pads for" their car into Google and buy from whoever shows up ...

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