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Warehouse worker at a computer managing auto parts inventory and order data across sales channels

Why Marketplaces Alone Won’t Grow Your Auto Parts Brand

Automotive, Ecommerce, Ecommerce Data & Technology, Ecommerce Marketing, Ecommerce Operations, Ecommerce Strategy, Omnichannel, Partners, Technologies
Your best-selling brake caliper sits in the Amazon Buy Box against four sellers running the same part number. Two of them are pricing below your cost. One is Amazon’s own retail arm, sourcing from the same distributor you use. That’s not a listing problem you fix with a better title. ...
Product catalog feeding into multiple shopping channels, with some products approved and others filtered out.

Product Feed Management for Restricted Products: A Channel-by-Channel Guide

Cannabis & CBD, Compliance, Ecommerce, Ecommerce Marketing, Ecommerce Operations, Firearms Ecommerce, Omnichannel, Tactical & Duty Gear
Selling restricted products doesn't mean giving up on Google Shopping, Amazon, or social commerce. It means sending each channel the part of your catalog it accepts. A firearms accessory brand might keep holsters and weapon lights off Walmart Marketplace while listing its hunting accessories there, and a CBD brand might ...

Marketing Under Prohibition: How to Advertise Restricted Products Online

Agency, Automotive, Cannabis & CBD, Compliance, Digital Marketing, Ecommerce, Ecommerce Agency, Ecommerce Marketing, Firearms Ecommerce, Online Marketing, Platforms, Social Media, Tactical & Duty Gear
Growing your ecommerce business is a challenge in any circumstance. It’s even more difficult when the products you sell fall under the list of items that are “prohibited” or “restricted” on most digital advertising platforms. Just because something is prohibited by the policies of sites like Facebook, Instagram, Google, YouTube, and ...
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