Design Insights & Strategies for Marketing

The Rise and Fall of 90’s Era Internet Trends

10 February 2017 Design, Web Development, Web Strategy

Ahh, the 90’s: a time when Seinfeld and Friends were on TV, Jurassic Park and Titanic were dominating the box office, Clinton was in office, and the internet had just started to work its way into the lives of the public. In the beginning, the internet as a whole lacked a ...

Hiring Professional Companies vs. Freelancers for Web & Marketing

03 February 2017 Design, Web Development, Web Strategy

Whenever you post a web or online marketing project on a job board or related site, you will undoubtedly get a multitude of offers from people willing to complete the task. Some bids will come from professional companies or agencies, and many will come from freelancers. Inquire further, and you may find ...

5 Signs It’s Time for a Website Makeover

20 December 2016 Design

First impressions are everything, especially in business relationships. More often than not, those first impressions are happening online, via your company's website. With technology changing so rapidly, businesses need to prioritize the look and feel of their websites to avoid scaring away potential customers and business partners.Blayzer's design team shares ...

Constructing a Content-Friendly Web Solution

05 May 2016 Design, Web Development

When starting a new website project, one of the most important early steps is to identify the star of the show. What will take center stage on your site? Will it be products, people, or a brand? In many cases, it's content - things like articles, images, videos, blogs, and interactive features. A ...

Is WordPress Right for Your Site?

24 March 2016 Design, Mobile Apps & Development, Online Marketing, Web Development, Web Strategy

With a 59.4% market share and growing, it is undeniable that WordPress CMS is the world's most-used content management system for creating websites today. In fact, W3Techs (a company that tracks technology usage) reported in March of 2016 that 26.4% of all the websites in the world are now powered by WordPress, with 500 new ...

We Need to Talk About Your Website Flair

19 February 2016 Design, Online Marketing, Web Development, Web Strategy

Having a website is a great start, but it’s just the bare minimum. Think of it as the “15 pieces of flair” of the digital marketing world. "We need to talk about your flair." Video Clip from Office Space (1999, Twentieth Century Fox Film Corporation)Sometimes it takes a fresh set of eyes or an ...

Cliche? No Way! How to Make Your Website Stand Out

25 June 2015 Design, Web Strategy

Anyone else feel like the web is getting a little bit boring these days? We’re growing tired of seeing the same layouts, imagery, and user experience over and over and over again. You might not notice (or mind) the pattern, but you can’t help noticing the outliers. As designers, this creates ...

Mobile-Friendly Design Becomes a Google Search Ranking Factor on 4/21 – Are you ready?

13 April 2015 Design, Web Development, Web Strategy

That janky old website will soon be hurting more than just your business's pride. An important algorithm change is coming to Google this month that will affect how your site ranks in up to 30% of searches. Is your online strategy ready for this MAJOR update?Beginning April 21, Google will expand its ...

St. Louis Based Trucking Company Launches New Blayzer Website

10 March 2015 Design, Web Development

The Blayzer team has been working with Hogan Trucking, a local St. Louis based trucking and transportation company, to design a new website. We are excited to announce that the site is now live! Hogan recently gave the green light on their new website, which features custom imagery and a responsive ...

Adaptive Web Design | Responsive UX for Websites

26 August 2014 Design

How do I make my site mobile-friendly? The Difference Between Fixed, Fluid, Adaptive and Responsive Design Consumers use mobile devices every day, and these devices are continually changing as technology develops. When trying to keep up with the times, your company's website should be able to adapt to this continuous change. ...

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