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The Benefits of Each Social Media Marketing Platform

03 October 2017 Social Media

Trying to decide which social media marketing platform to use? That is no easy task as more and more new social media platforms get embedded in our daily lives. If you’re not planning to use social media to market your business then you should be asking yourself, “why not?” Nearly ...

Website Traffic Down? Here’s Why

24 September 2017 Web Development, Web Strategy

You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

When Should You Update Your Marketing Strategy?

08 March 2017 Online Marketing

Many people know that the design of your brand needs to be updated with time. What some people don't realize is that your marketing strategy must be modern as well. Say what?! Strategy isn’t timeless? No, friend, it is not. Blayzer has a personal example of this that deals with the rise ...

Does Email Marketing Create Quality Web Traffic?

07 December 2016 Mobile Apps & Development, Online Marketing, Web Strategy

Have you been wondering how to get more quality traffic to your website? One strategy you might consider is email marketing. But, does email marketing really create quality web traffic? Our email team recently helped one of our clients with a 6-month campaign to promote their products and build sales relationships. The ...

Micro-Moments: Google Event Recap & Must-Know Info for Marketers

29 June 2016 Online Marketing, Web Strategy

40,000 online searches occur per second in the United States. These are people creating micro-moments: Where do I go to buy red high heels? What is there to do in St. Louis on a Wednesday? What is the best nail salon around me? These are only the obvious ones! 40,000 ...

Shining a Light on “Dark Social” Web Traffic

24 March 2016 Social Media

Can you recall your first experience with social media? Chances are the memory you’re thinking of is far too recent. You’ll need to reach back a bit further to get to your true first time.It’s hard to remember social media prior to Facebook and Twitter, or even MySpace and Friendster. ...

Cliche? No Way! How to Make Your Website Stand Out

25 June 2015 Design, Web Strategy

Anyone else feel like the web is getting a little bit boring these days? We’re growing tired of seeing the same layouts, imagery, and user experience over and over and over again. You might not notice (or mind) the pattern, but you can’t help noticing the outliers. As designers, this creates ...

Blayzer Digital shows four college students studying together in a bright library to illustrate education marketing and engaging web development.

New Case Study: HigherEd Website Design & Development

05 January 2015 Web Strategy

Just in time for the start of the new year, Blayzer has published a detailed new case study of our recent higher education web solution redesign and development project for Jefferson College.Jefferson College is a 6,000-student rural community college based in Hillsboro, MO, just outside St. Louis. Blayzer's highly collaborative project ...

Blayzer Startup Client EatKidFriendly.com Wins $5K in Highland Gigabit Challenge

17 December 2014 Web Strategy

We're happy to report that one of Blayzer's startup clients has won a prize! EatKidFriendly.com, an Edwardsville, IL-based web application that helps families with young children identify and rate family-oriented restaurants, was named a runner-up in Highland Communication Services' 2014 Highland Gigabit Challenge.With this distinction comes a pretty sweet prize ...

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