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9 Signs of a Failing Online Strategy

Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...

Marketing as a Signal and Not a Noise

With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...

Marketing vs Advertising

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

When Should You Update Your Marketing Strategy?

Many people know that the design of your brand needs to be updated with time. What some people don't realize is that your marketing strategy must be modern as well. Say what?! Strategy isn’t timeless? No, friend, it is not. Blayzer has a personal example of this that deals with the rise ...

Good Times to Outsource Marketing

It's easy, in an upbeat work environment, to get so caught up in your work that you can miss a great opportunity to help further your company. One such instance is with the marketing of your organization. Often times, people can miss out on an opportunity because they don't realize the ...
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