Marketing Strategy Archives

Manufacturing & D2C Ecommerce: Cutting Out the Middleman

22 July 2022 Digital Marketing, Ecommerce, Online Marketing

The question of how to leverage ecommerce continues to be a topic of much discussion and debate among manufacturers. With global supply chains and distribution channels thrown into chaos by COVID-19, many companies have struggled to get their products and information out to end-user customers. Even during a crisis or ...

The Importance of an Elevator Pitch for Marketing

08 July 2022 Mobile Apps & Development, Web Strategy

Opportunity often starts with a first impression, so it's important to make it a good one. In most encounters, you only have 30 seconds to show, a few minutes to impress, and a day to respond. My advice for everyone, no matter what business you're in or what role you ...

10 Question Online Strategy Performance Review

06 January 2020 Design, Mobile Apps & Development, Online Marketing, Web Development, Web Strategy

How effective is your online strategy? Does it position you as a leader among your competitors? Does it wow your customers and intrigue new prospects? Does it utilize today’s top tools, tactics and technologies and align with the best industry practices? Ask these 10 questions to review your online strategy's performance. We’ve ...

Choosing a Software Platform for Your Web Solution

06 April 2019 Technologies, Web Development, Web Strategy

Choosing a software platform for your website that best suits your needs can be a difficult and confusing process if you don’t know where to begin. While there are tons of options available to you, your best bet is to always start by asking yourself, “What do you need it ...

9 Signs of a Failing Online Strategy

06 April 2018 Online Marketing, Web Strategy

Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...

3 Secrets of a Winning Online Strategy

06 April 2018 Online Marketing, Web Strategy

Every business starts out with a mission — a goal of making an impact on their community or the world at large. Some set out to solve a longstanding problem for the first time. Others are driven to disrupt an existing market. Still others simply want to push the world ...

Who You Gonna Call? Tips For Generating Leads

03 January 2018 Email, Online Marketing, Web Strategy

Sales teams are always hungry for leads and sales leads are one of the most important resources in a successful business.Your team probably has its own definition, but for many successful sales teams, it's quite straightforward -- a lead is a prospective consumer of a product or service, created when ...

Marketing vs Advertising

18 December 2017 Web Strategy

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

LinkedIn: the Most Underrated Form of Social Media

23 November 2017 Social Media, Web Strategy

LinkedIn is arguably one of the strongest tools accessible to business professionals right now, and yet many people still don’t use it, or if they do not very often. But why? In the 21st-century business world that we live in, LinkedIn is an essential tool to take advantage of to ...

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