Web Strategy Best Practices & Tips

3 Secrets of a Winning Online Strategy

06 April 2018 Online Marketing, Web Strategy

Every business starts out with a mission — a goal of making an impact on their community or the world at large. Some set out to solve a longstanding problem for the first time. Others are driven to disrupt an existing market. Still others simply want to push the world ...

3 Popular Types of Website Customizations

06 April 2018 Web Development, Web Strategy

Sometimes answering questions and providing information isn’t all your need from your website – you want to give your users something to do.Perhaps you want them to make reservations, manage information, or interact with each other in an online community. Maybe you want to build an online application and sell ...

Who You Gonna Call? Tips For Generating Leads

03 January 2018 Email, Online Marketing, Web Strategy

Sales teams are always hungry for leads and sales leads are one of the most important resources in a successful business.Your team probably has its own definition, but for many successful sales teams, it's quite straightforward -- a lead is a prospective consumer of a product or service, created when ...

Marketing vs Advertising

18 December 2017 Web Strategy

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

LinkedIn: the Most Underrated Form of Social Media

23 November 2017 Social Media, Web Strategy

LinkedIn is arguably one of the strongest tools accessible to business professionals right now, and yet many people still don’t use it, or if they do not very often. But why? In the 21st-century business world that we live in, LinkedIn is an essential tool to take advantage of to ...

How to play the Hashtag Game

15 November 2017 Social Media, Web Strategy

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...

How to Boost E-Commerce Sales with Instagram

30 October 2017 Social Media, Web Strategy

With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...

Integrating Email Marketing and Social Media

27 October 2017 Online Marketing, Social Media, Web Strategy

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email ...

Website Traffic Down? Here’s Why

24 September 2017 Web Development, Web Strategy

You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

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