Web Strategy Archives | Page 3 of 5

How to play the Hashtag Game

15 November 2017 Social Media, Web Strategy

Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...

How to Boost E-Commerce Sales with Instagram

30 October 2017 Social Media, Web Strategy

With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...

Integrating Email Marketing and Social Media

27 October 2017 Online Marketing, Social Media, Web Strategy

Currently, there are more than 1.79 billion social network users worldwide. The average person spends up to 3.2 hours a day scanning, checking, and scrolling on social media. With the incredible amount of activity on social media and the rapid growth since its inception, it is important to integrate your email ...

Website Traffic Down? Here’s Why

24 September 2017 Web Development, Web Strategy

You’ve developed what you believe is the perfect website. It's super functional, designed to a tee, and a prime online extension of your brand. But maybe your website traffic isn’t as high as you’d hoped. Or maybe it’s dropped in the last few months, and you just can’t figure out ...

10 Tips for Better Email Hyperlinks

29 August 2017 Mobile Apps & Development, Online Marketing, Web Strategy

Email marketing can be extremely useful when done properly. It gives marketers direct access to potential customers and, whether they click through or decline, tells them a little more about a particular audience. But conversions begin with the hyperlink in your email message. If your hyperlink isn’t optimized for your ...

Great Products Alone Don’t Make Happy Customers

23 March 2017 Design, Mobile Apps & Development, Web Development, Web Strategy

These days, the business process is all about the customer. It’s not enough to just have a great product. Customers expect a more interactive approach with each company and purchase. It’s all about a collective experience ‒ the search, the decision, the purchase, the support, and the follow through. (more…)

How to Be a Better Client & How It Helps You

22 February 2017 Design, Mobile Apps & Development, Online Marketing, Web Development, Web Strategy

Part of the sales process for any business is looking at your current clients and saying, “We need more clients like Company ABC”. In some cases, this A-list is determined by how much and how often they buy services. In others, it comes down to the quality of the relationship. We’d never show ...

Website Design Process: Old vs. New

14 February 2017 Design, Web Development, Web Strategy

Wow. It’s already 2016. If you would have asked me when I was a kid what the world would be like today, I'm sure I would been expecting flying cars. Well, we might not have flying cars yet, but the technology of the world has changed dramatically, especially within the ...

The Rise and Fall of 90’s Era Internet Trends

10 February 2017 Design, Web Development, Web Strategy

Ahh, the 90’s: a time when Seinfeld and Friends were on TV, Jurassic Park and Titanic were dominating the box office, Clinton was in office, and the internet had just started to work its way into the lives of the public. In the beginning, the internet as a whole lacked a ...

Hiring Professional Companies vs. Freelancers for Web & Marketing

03 February 2017 Design, Web Development, Web Strategy

Whenever you post a web or online marketing project on a job board or related site, you will undoubtedly get a multitude of offers from people willing to complete the task. Some bids will come from professional companies or agencies, and many will come from freelancers. Inquire further, and you may find ...

Archive