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The Google Funnel Has Shifted — Update Your Strategy

The Google Funnel Has Shifted — Update Your Strategy

Agency, AI, B2B Ecommerce, Digital Marketing, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Data & Technology, Ecommerce Marketing, Ecommerce Strategy, Innovation, Online Marketing, Platforms, Technologies, Web Development, Web Strategy
This post is part of our Google Marketing Live 2026 series, where we're breaking down the updates that matter most for your campaigns. If your Google strategy is built entirely around capturing buyers who are already ready to convert, you're working with an increasingly incomplete picture — and the gap ...
Google Marketing Live 2026 Banner

Updates from Google Marketing Live 2026: The Biggest Shift in Years

Agency, AI, Digital Marketing, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Data & Technology, Ecommerce Marketing, Ecommerce Strategy, Innovation, Online Marketing, Platforms, Technologies, Web Strategy
Google Marketing Live happens every year. Some years, it's a collection of feature announcements, a few new ad formats, and some updated best practices. This year was different. In 2026, AI is reshaping how Google advertising works: how ads are built, served, targeted, and measured. For ecommerce businesses, the implications ...
Google AI shopping protocol connecting ecommerce stores through autonomous AI agents and digital commerce network visualization

Google’s AI Shopping Protocol: Is Your Store Ready?

Agency, AI, Automotive, B2B Ecommerce, Cannabis & CBD, Construction Supplies, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Data & Technology, Ecommerce Development, Ecommerce Marketing, Ecommerce Operations, Ecommerce Strategy, Firearms Ecommerce, Food & Beverage, Manufacturing Ecommerce, Tactical & Duty Gear, Technologies, Web Development, Web Strategy
On May 5, a Buy button showed up in standard Google Search results for the first time. Not in AI Mode, but in regular search results, on a live Wayfair listing. Shoppers could buy without ever clicking through to the site. Google's Universal Commerce Protocol is no longer coming. It's here. Google ...

ChatGPT Ads Are Here: What You Need to Know

Agency, B2B Ecommerce, Business Strategy, Cannabis & CBD, Compliance, Construction Supplies, Digital Marketing, Digital Strategy, Ecommerce, Ecommerce Agency, Ecommerce Data & Technology, Ecommerce Marketing, Ecommerce Strategy, Firearms Ecommerce, Food & Beverage, Manufacturing Ecommerce, Online Marketing, Tactical & Duty Gear, Uncategorized, Web Strategy
If you've been watching for ChatGPT ads platform news, your moment has finally arrived. ChatGPT's new ads platform is here! The details are still unfolding, but there's one thing we already know for certain: early movers will have the advantage. The Blayzer Digital marketing team has been tracking this space closely. ...

BigCommerce 2026 Pricing Updates

Agency, Automotive, B2B Ecommerce, Cannabis & CBD, Construction Supplies, Ecommerce, Ecommerce Agency, Ecommerce Strategy, Firearms Ecommerce, Food & Beverage, Manufacturing Ecommerce, Platforms, Tactical & Duty Gear, Technologies
Commerce Live was packed with big announcements this year. Blayzer's Brad Goldenberg and Mike Landau were there to hear it all firsthand, and they came back with plenty of notes to share. Among the most important news: significant updates to BigCommerce plans, pricing, and payment options. If you're running a store ...

301 Redirects: Why They Matter for Site Migrations

B2B Ecommerce, Cannabis & CBD, Construction Supplies, Ecommerce, Ecommerce Strategy, Firearms Ecommerce, Food & Beverage, Manufacturing Ecommerce, Product Launch Strategy, Tactical & Duty Gear, Web Strategy
A new website launch is one of the most exciting milestones for a business owner. New design, cleaner navigation, faster load times — it feels like a fresh start. But in the rush to go live, one critical step gets skipped more often than any other, and the consequences can ...

Segmenting Buyers in Firearms, Tactical & Duty Gear Ecommerce

Ecommerce Operations, Ecommerce Strategy, Firearms Ecommerce, Tactical & Duty Gear
Most brands in this space serve multiple buyer types through a single storefront. Some customers are shopping for personal ownership, sport, or hunting. Others are purchasing on behalf of teams, units, or departments with formal requirements. Each group brings different expectations, questions, and constraints into the buying process. When those differences ...
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