Blayzer Blog | Agency Insights on Ecommerce & All Things Digital

Choosing a Software Platform for Your Web Solution

06 April 2019 Technologies, Web Development, Web Strategy

Choosing a software platform for your website that best suits your needs can be a difficult and confusing process if you don’t know where to begin. While there are tons of options available to you, your best bet is to always start by asking yourself, “What do you need it ...

Blayzer Joins BigCommerce Partner Program to Provide Customization to Online Retailers

21 May 2018 Design, Online Marketing, Technologies, Web Development, Web Strategy

Blayzer today announced a partnership with BigCommerce to enhance its suite of web and marketing solutions for manufacturers, retailers, distributors, and other companies that sell products online. As part of the BigCommerce Partner Program, Blayzer will now be able to offer clients custom commerce solutions powered by BigCommerce, the leading ...

Branding Myths & Misconceptions

06 April 2018 Design

Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...

9 Signs of a Failing Online Strategy

06 April 2018 Online Marketing, Web Strategy

Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...

3 Secrets of a Winning Online Strategy

06 April 2018 Online Marketing, Web Strategy

Every business starts out with a mission — a goal of making an impact on their community or the world at large. Some set out to solve a longstanding problem for the first time. Others are driven to disrupt an existing market. Still others simply want to push the world ...

3 Popular Types of Website Customizations

06 April 2018 Web Development, Web Strategy

Sometimes answering questions and providing information isn’t all your need from your website – you want to give your users something to do.Perhaps you want them to make reservations, manage information, or interact with each other in an online community. Maybe you want to build an online application and sell ...

Who You Gonna Call? Tips For Generating Leads

03 January 2018 Email, Online Marketing, Web Strategy

Sales teams are always hungry for leads and sales leads are one of the most important resources in a successful business.Your team probably has its own definition, but for many successful sales teams, it's quite straightforward -- a lead is a prospective consumer of a product or service, created when ...

Marketing vs Advertising

18 December 2017 Web Strategy

No, no it’s not. To the untrained eye, it might seem like they are the same thing, but advertising is a function of marketing. While both advertising and marketing seek to do the same thing--selling a good/service, there are also differences between the two.With all the design work, photography, and ...

LinkedIn: the Most Underrated Form of Social Media

23 November 2017 Social Media, Web Strategy

LinkedIn is arguably one of the strongest tools accessible to business professionals right now, and yet many people still don’t use it, or if they do not very often. But why? In the 21st-century business world that we live in, LinkedIn is an essential tool to take advantage of to ...

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