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Website vs Apps

Mobile Apps & Development
Sometimes answering the first question above starts by simply re-framing it. Instead of asking, “Do I need…?” you should first ask, “Do my users need…?” If your users have a clear demand for one or the other, then that should be the only information you need. If user demand isn’t ...
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Branding Myths & Misconceptions

Design
Let’s get this out of the way right off the bat – a brand is not a logo, a color palette, or a slogan. It is the perception of your company and its products through the eyes and experiences of your customers. Visual and creative assets are a big component ...

Marketing as a Signal and Not a Noise

Online Marketing
With the increasing amount of marketing and advertising activities, it can be hard to reach your customers. People are bombarded with 4,000 to 10,000 messages per day and less than 100 of those messages will be remembered. Which means you need to stand out from the crowd or your message ...

How to play the Hashtag Game

Social Media, Web Strategy
Hashtags have become so well-recognized today that it’s rare to find anyone who doesn’t know what they are. However, knowing something doesn’t mean you can use them well. Keep it short and sweet: Hashtags are supposed to make things easier to find and engage with. Therefore, not many will use ...
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How to Boost E-Commerce Sales with Instagram

Social Media, Web Strategy
With over 600 million users, and the last 100 million joined in just the past six months, Instagram is one of the biggest and most engaged online communities to date. The types of users it attracts makes Instagram a successful sales channel. According to a study by Iconosquare, the majority of ...

The Benefits of Each Social Media Marketing Platform

Social Media
Trying to decide which social media marketing platform to use? That is no easy task as more and more new social media platforms get embedded in our daily lives. If you’re not planning to use social media to market your business then you should be asking yourself, “why not?” Nearly ...

Twitter Wrap-Up for June 9 2017

Social Media
Another week, another Twitter wrap-up! I don’t know about you, but I don’t care too much for ads when I’m on a website -- that’s why I have an ad blocker. Luckily, I’m not the only one who feels this way. This week at our Twitter meeting Brandon found a Tweet ...
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