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Designing for Conversion

Design
Some companies believe all it takes to make a successful website is good content. While well-written, relevant content is crucial, poor design can keep visitors from moving past your homepage and ever finding out what you’re all about. It’s a simple matter of human behavior. Despite all our lifelong warnings ...
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Organic SEO Tips

Online Marketing
Search Engine Optimization (SEO) is all about getting a high placement (high rank) in search engine results (Google, Bing, etc.). Obviously, you want to be the top result Google shows a potential customer when they are searching your product or service. There are countless tips and best practices on how ...
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9 Signs of a Failing Online Strategy

Online Marketing, Web Strategy
Whether you work for a huge enterprise or run a small business, growing your business online comes down to a winning online strategy. To be successful — by making sales, capturing leads, supporting customers, and growing your online reputation — you must create and execute a comprehensive plan that connects ...
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