Shopify B2B Features Now Available on All Plans
Shopify just made a move that changes the math for small and mid-sized businesses selling to other businesses. Native Shopify B2B features, previously locked behind the expensive Shopify Plus tier, are now available on Basic, Grow, and Advanced plans. If you sell wholesale alongside direct-to-consumer, this update is worth your full attention.
What Shopify's B2B Expansion Actually Includes
Shopify is rolling out five foundational B2B capabilities to all plan tiers. Each one addresses a real operational challenge for merchants managing business accounts. Here is what you get and what it means in practice:
Company Profiles
Create dedicated profiles for each of your business buyers. These profiles store contact information, purchase history, and account-specific settings in one place, so you are not manually tracking wholesale accounts in a spreadsheet or a separate system.
Custom Catalogs With Tailored Pricing:
Assign different product catalogs and price lists to specific companies. A retailer buying in bulk sees their negotiated pricing at login, while your regular consumers see standard retail pricing. No manual quoting, no confusion.
Volume Discounts and Quantity Rules:
Set minimum order quantities, case pack requirements, and tiered pricing that automatically applies when a business buyer meets certain thresholds. This removes friction from the wholesale ordering process and eliminates the need for back-and-forth negotiations on standard orders.
Custom Catalogs With Tailored Pricing:
Assign different product catalogs and price lists to specific companies. A retailer buying in bulk sees their negotiated pricing at login, while your regular consumers see standard retail pricing. No manual quoting, no confusion.
Vaulted Payment Cards:
Business buyers can securely store payment methods on file, which speeds up repeat ordering and reduces checkout abandonment for accounts that place frequent orders.
Payment Terms:
Offer net payment terms, such as Net 30 or Net 60, directly through your Shopify store. This is a standard expectation in B2B purchasing and previously required a third-party app or a manual invoicing workaround to support.
Shopify confirmed this expansion in their official announcement, making clear that these are native features, not add-ons that require separate subscriptions or app installations.
Why Running Wholesale and DTC From One Admin Is a Big Advantage
Before this update, a Shopify merchant with both wholesale and retail customers faced a real choice: pay for Shopify Plus to access native B2B tools, stitch together a patchwork of third-party apps, or manage two separate stores. None of those options were clean or cost-effective.
With Shopify B2B features now built into standard plans, you manage everything from a single admin. That shift has meaningful implications for your business:
Before this update, a Shopify merchant with both wholesale and retail customers faced a real choice: pay for Shopify Plus to access native B2B tools, stitch together a patchwork of third-party apps, or manage two separate stores. None of those options were clean or cost-effective.
With Shopify B2B features now built into standard plans, you manage everything from a single admin. That shift has meaningful implications for your business:
Lower overhead:
You eliminate app subscription costs for wholesale pricing tools, order minimums, and payment terms management, which can add up to hundreds of dollars per month.
Cleaner data:
All customer activity, whether B2B or DTC, flows through one system. Your reporting, inventory management, and order history stay unified rather than fragmented across platforms.
Better customer experience:
Business buyers get a dedicated, personalized storefront experience without you building or maintaining a separate solution. They log in, see their pricing, and place orders without friction.
Simpler operations:
Your team works from one dashboard. Training, workflows, and troubleshooting all happen in one place.
For a growing business managing both channels, this is the kind of operational consolidation that directly reduces costs and saves time.
Is Your Business Ready to Take Advantage of Shopify B2B?
This update is not relevant to every merchant, but if any of the following scenarios sound familiar, it likely applies to you.
If you checked any of these boxes, your next step is making sure your Shopify store is set up to use these features correctly, not just that they are technically available to you.
Make the Most of Shopify B2B Features With the Right Partner
Turning on a feature and configuring it to actually work for your business are two different things. Setting up company profiles, building out custom pricing catalogs, and structuring payment terms in a way that maps to how you actually do business takes planning and Shopify expertise.
Blayzer is a full-service Shopify development partner that helps businesses build, optimize, and grow their e-commerce presence. Whether you are launching a wholesale channel for the first time or consolidating an existing B2B operation into your Shopify store, we can help you get there without the guesswork.
Start building your B2B e-commerce strategy the right way. Contact Blayzer to talk through what these new features could mean for your business.
