Email & SMS Marketing That Works as Hard as You Do
Blayzer builds email and SMS programs around your customer lifecycle: from the first welcome message through post-purchase follow-up, re-engagement, and outreach. Strategy-first, platform-agnostic, and built to drive measurable revenue.
A Channel You Own. Revenue You Can Predict.
Paid ads stop the moment you cut the budget. Social reach depends on an algorithm you don’t control. Email and SMS are different. Your list is an asset that compounds over time, and every message you send goes directly to people who chose to hear from you.
Blayzer builds email and SMS programs that map to your actual customer journey. We start with strategy: what you’re trying to accomplish, who your customers are, and what each stage of the lifecycle looks like. Then we build the automations, campaigns, and content that move people through it.
Whether you’re an ecommerce brand recovering abandoned carts and driving repeat purchases, or a B2B business nurturing leads through a longer sales cycle, the fundamentals are the same. The right message, to the right person, at the right time.
42x
Average ROI on email marketing across industries
+28%
Conversion improvement with triggered email campaigns (Mighty Kind Co.)
98%
Average SMS open rate, compared to 20-25% for email
3-5x
Revenue lift from segmented campaigns versus broadcast-only sends
Four Specialties Under One Integrated Program.
Email marketing works best when every message has a purpose. Blayzer structures client programs across four disciplines, each with its own strategy, cadence, and performance benchmarks. You can engage us for one, or build a complete program across all four.
Transactional Emails
Automated lifecycle triggers that confirm, inform, and retain. Every order confirmation, shipping update, and account notification is an opportunity to reinforce trust and drive the next action.
Promotional Emails
Campaign-driven emails and SMS that move product and generate revenue. From sales events to product launches, we build promotional programs that create urgency without burning your list.
Email Newsletters
Regular communications that keep your audience engaged and your brand top of mind. Newsletters done well build authority, sustain relationships, and generate consistent traffic and revenue.
Outreach & Lead Generation
Prospecting sequences and B2B outreach that fill the pipeline. We build targeted outreach programs that reach the right contacts with the right message at each stage of their buying journey.
Twice Is Nice: Two Channels to Deliver Your Message
Email and SMS aren’t competing channels. They serve different moments in the customer journey, and the strongest programs use both deliberately.
Email: The Foundation of Your Program
Email is where strategy lives. It’s the channel for nurturing, educating, converting, and retaining customers across a full lifecycle. Email gives you space to tell a story, present an offer in context, and deliver content that builds real brand equity over time.
Blayzer designs email programs with deliverability, segmentation, and automation at the core. We build welcome series that convert, abandonment flows that recover revenue, post-purchase sequences that drive loyalty, and campaigns that your subscribers actually want to open.
SMS: Urgency and Immediacy When It Matters
SMS isn’t a replacement for email. It’s the channel you use when timing is everything. Flash sales, back-in-stock alerts, appointment reminders, shipping updates: these are moments where a direct, immediate message outperforms any other format.
Blayzer positions SMS as a complement to your email strategy, not a workaround for it. We help you build compliant subscriber lists, write messages that respect the channel’s intimacy, and deploy SMS at the moments in the customer journey where speed creates revenue.
The Right Platform for Your Program
Platform selection is an important part of the strategy conversation. The email platform that’s right for a high-volume ecommerce brand is not necessarily the right fit for a B2B business with a 90-day sales cycle. Blayzer works across the major email and SMS platforms and recommends the one that fits your business model, your existing tech stack, and your team’s capacity to manage it.
Dotdigital
A powerful platform for mid-market and enterprise brands that need deep automation, advanced segmentation, and strong ecommerce integrations. Blayzer is a Dotdigital partner.
Klaviyo
The platform of choice for ecommerce brands that want tight integration with Shopify and data-driven automation. Klaviyo’s segmentation and flow-building tools are among the best available for direct-to-consumer programs.
Omnisend
Built specifically for ecommerce, Omnisend combines email, SMS, and push notifications in a single platform. A strong option for brands that want multi-channel automation without managing separate tools.
Zoho Campaigns
Part of the broader Zoho ecosystem, Zoho Campaigns is a capable and cost-effective option for businesses already using Zoho CRM or other Zoho products. Blayzer helps clients get real results from the platform, not just get started on it.
Not sure which platform fits your needs? That’s part of what we help you figure out. Platform selection, migration, and configuration are all services we offer as part of a broader engagement.
+28% Conversion from Email Marketing
A beverage company came to Blayzer needing an email program that could keep pace with their ecommerce growth. We built a triggered email strategy mapped to their customer lifecycle and deployed it across their full funnel.
The result was a 28% improvement in conversion from triggered campaigns: not from a single promotional push, but from a sustained, systematic program built on the right automations, the right segmentation, and the right content at each stage of the journey.
What Working With Blayzer Looks Like
Every engagement starts with understanding your business, not with spinning up a platform. Here’s how we approach email and SMS programs from the first conversation to ongoing performance management.
1
Strategy and Audit
We begin with a review of your existing program, or a clean-slate strategy session if you’re starting from scratch. We map your customer lifecycle, identify the highest-impact automation and campaign opportunities, and establish the performance benchmarks we’ll hold ourselves to.
2
Build and Launch
We design, write, and configure everything: flows, campaigns, templates, segmentation, and integrations with your ecommerce platform or CRM. We handle the technical setup so your team doesn’t have to, and we QA everything before a single message goes out.
3
Manage and Optimize
Email and SMS programs don’t run themselves. Blayzer handles ongoing campaign management, performance reporting, list hygiene, A/B testing, and continuous improvement. You get a program that improves over time, with a team that’s accountable for the numbers.
Explore Blayzer's Full Marketing Practice
Email and SMS sit within a broader marketing ecosystem. The strongest programs work in coordination with paid media, SEO, content, and analytics. Explore the full range of Blayzer’s marketing services below.
Blayzer’s email and SMS marketing experts know what it takes to deliver results.
Most businesses are leaving money on the table with their email list. Blayzer builds programs that change that: automated, strategic, and managed by a team that measures itself on your results, not on sends and opens.