Client: Mighty Kind
Industries: Cannabis & CBD, Food & Beverage
Products: Non-Alcoholic Seltzers & Cannabis-Infused Drinks
Agency: Blayzer Digital
Project: WooCommerce to BigCommerce Migration, Ecommerce Redesign & Integrated Marketing
Platforms: BigCommerce, Stamped.io, Omnisend, Meta Ads, Google Ads, Google Analytics, Facebook, Instagram, B2BWave, Store Locator Widgets, ShareASale
Project & Performance Highlights
We rebuilt Mighty Kind’s ecommerce foundation and drove measurable growth across every key channel:
Mighty Kind:
Non-Alcoholic Seltzers & Cannabis-Infused Drinks.
Mighty Kind is a St. Louis-based beverage brand producing non-alcoholic and cannabis-infused seltzers. The brand stands out with bold creative, clean ingredients, and a product lineup that resonates across both wellness and lifestyle audiences.
As distribution expanded online and in retail, the expectations for the ecommerce channel changed. The site needed to do more than showcase products. It needed to actively convert traffic, support promotions, reflect the brand experience, and serve as a central hub for customers discovering the brand across multiple channels.
The brand’s bright, expressive identity created an additional challenge: translating that energy into an ecommerce experience that remained intuitive, shoppable, and conversion-focused.
At the same time, growth required a coordinated marketing engine. Traffic was coming from search, social, retail exposure, and partnerships, but there wasn’t a fully connected system in place to capture and convert that demand consistently.
The Challenge:
Scaling Growth in a Restricted Ecommerce Environment
Mighty Kind had demand. The challenge was turning that demand into consistent, scalable ecommerce performance. The existing WooCommerce experience introduced limitations in flexibility, scalability, and performance, making it difficult to support growth and evolving marketing needs. At the same time, the site wasn’t doing enough to guide customers from interest to purchase.
Key gaps included:
Compliance added another layer of complexity. From ad approvals to product messaging and landing page structure, every element had to meet platform and regulatory standards without limiting growth.
Paid media required constant adjustment. Ads were frequently rejected based on copy, imagery, or landing page structure, requiring tight coordination between development, creative, and campaign execution. Tracking also required a more advanced setup due to cross-domain flows from campaign landing pages to the ecommerce store.
Strategy & Planning
Creating a Clear Path to Scalable Growth
The first step was getting everything aligned.
We mapped out how Mighty Kind could grow across SEO, paid media, email, social, content, and affiliate—then built a plan that tied those channels directly to the ecommerce experience. Every decision had to support both performance and compliance.
We also mapped the customer journey more intentionally. For paid media, this meant planning around alternate landing pages, compliance-safe messaging, and how to transition users into a high-converting shopping experience.
Content development played a central role. Blog content, product storytelling, and campaign creative were built to support SEO, educate customers, and reinforce brand positioning across channels.
The strategy created a clear direction: improve the platform, strengthen the experience, and connect every channel into a unified growth system.
Site Development & Optimization
Elevating Design, UX, and Conversion Performance
The BigCommerce store became the foundation for everything else.
The goal wasn’t just to improve functionality—it was to elevate the design while making the experience more intuitive and conversion-focused.
We reworked the experience so customers could move through the site more easily and convert with fewer friction points. That meant tightening navigation, improving product organization, and making it easier to surface the right products at the right time—without losing the brand’s bold visual identity.
The work included improvements across several core areas:
From there, the site was expanded to support how the business actually operates.
Reviews were rebuilt using Stamped.io, introducing automated collection, stronger visibility, and loyalty functionality. Wholesale capabilities were supported through B2BWave, enabling B2B ordering alongside DTC. The store locator was enhanced to support retail discovery and location-based engagement.
Additional work included COA and lab-results content, navigation updates, ShareASale affiliate page development, and wholesale page improvements—ensuring the experience supported compliance, trust, and real-world buying behavior.
Technology Stack
Compliance-Friendly BigCommerce Ecosystem
Mighty Kind’s setup was built to support growth across multiple channels, not just run a storefront.
Marketing Activity
We planned and ran marketing across SEO, paid media, email, social, content, and affiliate channels, building a consistent flow of campaigns and content that worked together across the site and every touchpoint. Search and content helped bring in new customers, paid media expanded reach within platform constraints, and email and promotions kept customers engaged and coming back. Everything was coordinated—campaigns, messaging, and offers—so each channel supported the others and drove steady growth over time.
Phase 1: Strategic Foundation
Aligning Channels, Messaging, and the Ecommerce Experience for Growth
The first phase focused on building a clear, executable foundation for growth.
We aligned ecommerce, marketing channels, and messaging so they could work together instead of operating in silos. This included defining priorities across SEO, paid media, email, social, and affiliate, while also identifying compliant approaches to content and campaign execution.
A key part of this phase was understanding how customers were discovering and engaging with the brand. We mapped the full customer journey—from search and social through landing pages and into the ecommerce experience—so each step could be optimized.
This also included early SEO work, content planning, and refining how products and brand messaging were presented across the site. The goal was to ensure that once traffic increased, the experience was ready to convert it.
Phase 2: Ecommerce Growth Programs
Activating Campaigns Across Search, Paid Media, Email, and Affiliate
With the foundation in place, Mighty Kind moved into active growth mode across multiple channels.
SEO efforts focused on increasing visibility for high-intent searches through metadata improvements, product page optimization, and ongoing blog and content development. This helped drive consistent organic traffic from customers already looking for products in the category.
Paid media campaigns were launched and actively managed across Google and Meta. Because of platform restrictions, campaigns required continuous refinement—adjusting creative, messaging, and landing page structure to maintain approval while still driving performance.
Email marketing through Omnisend became a core revenue driver. Campaigns supported product launches, promotions, and retention, while automated flows helped capture and convert users who didn’t purchase on their first visit.
Beyond traditional channels, growth efforts expanded into affiliate marketing through ShareASale, along with creator and brand collaborations. Organic and paid social content, video production, and campaign creative were developed to support awareness, engagement, and conversion across platforms.
Monthly promotional campaigns tied everything together—aligning messaging across ads, email, social, and onsite merchandising to create consistent, high-impact moments that drove traffic and sales.
Phase 3: Optimization & Expansion
Refining Performance and Expanding High-Impact Growth Channels
As campaigns gained traction, the focus shifted toward improving performance and scaling what was working.
Campaigns across paid media, email, and SEO were continuously optimized based on performance data. Creative, targeting, and messaging were refined to improve efficiency and increase return on spend.
Onsite merchandising and promotional strategies were also adjusted—testing offers, refining product visibility, and aligning campaigns more closely with user behavior to improve conversion rates.
At the same time, additional growth channels became more prominent. Reviews and loyalty through Stamped.io strengthened trust and repeat purchases. Affiliate partnerships expanded reach, while wholesale and retail discovery channels helped support growth beyond direct-to-consumer.
Campaign execution became more structured, with content, promotions, and messaging working together in coordinated cycles. Each channel reinforced the others—bringing in new customers, converting them more effectively, and increasing lifetime value over time.
The Results:
Measurable Growth Across Channels
Once the site, marketing channels, and underlying systems were aligned, the impact showed up quickly—and consistently.
Mighty Kind saw revenue grow by 193%, driven by a combination of stronger conversion rates and a significant increase in qualified traffic. The improvements to the ecommerce experience made an immediate difference. Customers were able to find products more easily, understand what they were buying, and move through the purchase process without friction. That alone contributed to a 28% lift in conversion rate.
At the same time, traffic grew by 170%, fueled by a mix of organic search, paid media, and affiliate activity. SEO and content work helped the brand show up for high-intent searches, while paid campaigns—carefully structured to meet platform requirements—brought in new customers who were already primed to buy.
Even within the constraints of a regulated category, paid media became a reliable acquisition channel. Campaigns required constant adjustment to stay compliant, but they consistently delivered qualified traffic that translated into revenue once it reached the site.
By this point, the difference was clear. Traffic wasn’t just increasing—it was converting. Campaigns weren’t isolated—they were connected. And the ecommerce experience was doing its job: turning demand into measurable growth.
Looking Ahead
Ready to Expand and Accelerate
With a stronger ecommerce foundation, a clearer digital strategy, and a more connected marketing approach in place, Mighty Kind is well positioned to continue building on its momentum.
As the brand grows, its ability to align ecommerce performance, product merchandising, audience engagement, and channel strategy will remain a meaningful advantage in a competitive and fast-evolving market.
Spark Your Growth with Blayzer Digital
If you’re building an ecommerce brand in cannabis, CBD, or food and beverage, the challenge is getting every part of the system working together—site, marketing, and data. Blayzer helps brands build that connection so growth becomes repeatable, measurable, and scalable.