Ecommerce SEO for Auto Parts and Aftermarket Catalogs
What the Free Website Analysis Covers
Or Start With a Free Website Analysis
What's Suppressing Your Auto Parts Catalog in Search
What the Call Covers
We Look at Your Catalog and Your Visibility
What Google has indexed, what's duplicated, how clean the fitment data is, and whether AI tools can access and understand your site today.
We Tell You What's Holding You Back
Which pages deserve to be indexed, which should be combined, and what's worth fixing first.
You Leave With Priorities, Not a Crawl Report
Scoped work in impact order. We won't hand you an open-ended audit of every possible combination.
BLAYZER BUILDS AWESOME AUTOMOTIVE ECOMMERCE STORES
2x Revenue Growth for Auto Parts Ecommerce
7x
More Purchases
10K+
SKU Catalog
6
Months to ROI
Our design development, SEO, and paid media teams work under one roof in St. Louis, serving clients nationally. That’s how a 10,000-SKU racing parts catalog gets a custom EBMS integration and an inventory feed that filters out-of-stock items from Google and Meta ads at the same time, instead of three vendors patching around each other.
When every team handling the project shares the same data and the same goals, the site, the inventory, and the advertising stay aligned. There’s no delay waiting for one vendor to brief another, and no conversion lost to a gap nobody owned.
Two years in, Allgaier Performance is running at 9x revenue and 7x more purchases since launch.
Find Out What's Holding Your Catalog Back
Bring the catalog, the platform, and the questions. We’ll tell you what we see.
“We’ve done SEO before and rankings didn’t move much.”
Most SEO in this vertical treats the catalog like any other ecommerce site and misses the fitment data layer underneath it. A page can be well-optimized and still underperform if the data feeding it is inconsistent.
“Can you promise rankings?”
No, and no SEO vendor responsibly can. We describe the approach and report progress against metrics we agree on with you.
How We Run SEO for Parts Catalogs
Ecommerce SEO
Product page optimization, category and collection architecture, catalog structure, and Shopping tab visibility across BigCommerce, Shopify, Shopware, Magento, and WooCommerce.
Technical SEO
Site speed and Core Web Vitals, crawlability and indexing, structured data, redirects, sitemaps, and duplicate content cleanup. The foundation a large fitment catalog lives or dies on.
Content SEO
Keyword mapping, internal linking, and page refreshes that recapture rankings you've lost. Also the install and interchange content that earns organic traffic and gets cited in AI answers.
What the Free Website Analysis Covers
We check your current site directly and show you what’s limiting conversions.
Site Speed
Slow pages hurt rankings and lose the shoppers who do arrive
Search Basics
Page titles, descriptions, headings, and image tagging that decide whether your pages are worth showing
AI Readability
Missing site data is the most common reason a business gets left out of AI-generated answers entirely
AI Access
Tools like ChatGPT can only recommend you if they’re allowed in, and one blocked setting shuts you out without anyone noticing
Recommendations
What your designer, developer, and marketing team should each fix first
Start With a Free Website Analysis
Frequently Asked Questions
What happens on the call?
A working conversation about your catalog and where its organic performance is heading. We don’t have to talk about retainers.
How do you handle our ACES and PIES fitment data?
It’s the foundation for vehicle-specific pages Google can index, so we handle it inside the SEO work instead of treating it as a side project.
Do you work on AI search visibility?
Yes. Whether AI tools can reach and understand your site comes up in every SEO conversation we have now.
What results should we expect?
We never guarantee specific rankings or traffic figures, because no SEO vendor responsibly can. We describe the approach and report progress against agreed metrics.
Will our data stay confidential?
We use it to prepare your analysis and may follow up about what we find. We do not sell your data.
Right Part, Our Fitment App
Right Part is designed to get shoppers to parts that fit their vehicle without making them hunt through part numbers they don’t recognize. It’s in beta with a small group of high-SKU sellers.
No cost to sign up. Beta partners help shape what ships next.