Ecommerce Migration and Replatforming for Auto Parts and Aftermarket Catalogs
What the Free Website Analysis Covers
Or Start With a Free Website Analysis
What Goes Wrong in an Auto Parts Migration
What the Call Covers
We Look at What You Have
Current platform, catalog size, fitment data format, and what your indexed page footprint actually looks like.
We Name the Risks Before Anyone Talks About a Quote
Link mapping, fitment data transfer, integration dependencies, and season timing.
You Get a Realistic Plan
Scope, sequence, and a timeline we'll hold to. Or an honest answer that a move isn't worth it yet.
BLAYZER BUILDS AWESOME AUTOMOTIVE ECOMMERCE STORES
2x Revenue Growth for Auto Parts Ecommerce
7x
More Purchases
10K+
SKU Catalog
6
Months to ROI
Our design development, SEO, and paid media teams work under one roof in St. Louis, serving clients nationally. That’s how a 10,000-SKU racing parts catalog gets a custom EBMS integration and an inventory feed that filters out-of-stock items from Google and Meta ads at the same time, instead of three vendors patching around each other.
When every team handling the project shares the same data and the same goals, the site, the inventory, and the advertising stay aligned. There’s no delay waiting for one vendor to brief another, and no conversion lost to a gap nobody owned.
Two years in, Allgaier Performance is running at 9x revenue and 7x more purchases since launch.
Scope the Move Before You Commit to One
Tell us what you’re running now and where you’re thinking of going. We’ll tell you what the move would actually required.
Common Concerns, Answered
“We tried a migration before and it hurt our rankings.”
That’s the usual outcome when link mapping and fitment data aren’t treated as their own workstreams. We name both risks at the start of every migration scope instead of assuming general best practices will cover a platform cutover.
“Can you guarantee we won’t lose traffic?”
No migration is risk-free and we won’t promise a zero-loss outcome. We describe the redirect mapping, staged cutover, and validation approach that reduces the risk, and we tell you where the exposure remains.
Platforms We Migrate To and Between
BigCommerce and Shopify
BigCommerce for scalable, feature-rich mid-market and B2B catalogs. Shopify for fast launches and strong multi-channel reach.
Shopware and Magento
Shopware for API-first flexibility and deep B2B capability. Magento and Adobe Commerce for complex catalogs and multi-store operations.
WooCommerce and Supporting Work
WordPress-native control for content-driven stores. Every migration also covers site architecture, tech stack integration, and catalog management, the work that protects revenue through the transition.
What the Free Website Analysis Covers
Before you move platforms, know exactly what your current site has that’s worth protecting.
Site Speed
Your current baseline, so the new platform has a number to beat.
Search Basics
Page titles, descriptions, headings, and image tagging, the on-page equity a migration has to carry over.
AI Readability
Whether AI tools can understand your site today, and what a rebuild needs to preserve or add.
AI Access
Tools like ChatGPT can only recommend you if they’re allowed in, a setting migrations frequently break without anyone noticing.
Recommendations
What your designer, developer, and marketing team should each address, before or during a move.
Start With a Free Website Analysis
Frequently Asked Questions
What happens on the call?
A scoping conversation about your current platform, your catalog, and your timing. You aren’t committing to a project.
How do you handle our ACES and PIES fitment data during the move?
We treat it as its own workstream and check it before, during, and after cutover. We never assume it transfers on its own.
How long does a typical migration take?
A platform migration typically runs 8 to 16 weeks. Larger builds, complex catalogs, or software customizations may take longer. We scope timelines project by project and hold to them.
Can you migrate B2B wholesale pricing and dealer tiers?
Yes. Dealer and wholesale structures factor into the platform recommendation and the migration scope.
What if a migration isn't the right move for us?
We’ll say so. Sometimes the answer is fixing the current platform rather than leaving it.
Right Part, Our Fitment App
Right Part is designed to get shoppers to parts that fit their vehicle without making them hunt through part numbers they don’t recognize. It’s in beta with a small group of high-SKU sellers.
No cost to sign up. Beta partners help shape what ships next.