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Technical SEO

Clear the Technical Roadblocks Between You & Better Rankings

Great content and strong links can only take you so far. When the technical foundation of your site works against you, rankings suffer, and most businesses never know why. Blayzer’s team diagnoses and fixes the technical issues search engines flag, with developers and marketers working together to get it done.

technical-seo-performance-core-web-vitals-report

What Does Technical SEO Cover?

Technical SEO spans every layer of your site’s infrastructure. Blayzer’s technical SEO audits and optimization services target eight core areas of website speed performance, security, data, design, and accessibility.

Site Speed & Core Web Vitals

Slow pages cost rankings and revenue. We audit speed performance across your site, identify the specific assets and configurations slowing you down, and implement fixes that improve your Core Web Vitals scores.

Crawlability & Indexing

If search engines can’t reach your pages, those pages won’t rank. We audit your sitemaps, map your crawl paths, identify blocked or unindexed content, and correct the content and configuration issues keeping your most valuable pages out of search results.

HTTPS & Site Security

A properly secured site builds trust with both users and search engines. We audit your SSL configuration, flag mixed-content warnings, and ensure your security setup doesn’t create technical SEO problems in the process.

Structured Data & Schema Markup

Schema markup helps search engines and LLMs understand your content. We implement and validate structured data for products, reviews, FAQs, and more, giving your pages the best chance at earning link citations and rich results in search and AI results.

URL Structure & Redirects

Clean and error-free URL architecture makes your site easier to crawl and easier to navigate. We audit redirect chains, fix broken links, and restructure URL patterns to preserve SEO equity across your entire site.

XML Sitemaps & Robots.txt

Crawl budget matters, especially on large ecommerce sites. We configure your sitemaps and robots.txt directives to guide search engines toward priority content and away from pages that shouldn’t consume crawl resources.

Duplicate Content & Canonicalization

Competing versions of the same page split your ranking signals. We identify duplication issues across your site, implement canonical tags correctly, and consolidate signals so your strongest pages get full credit in search.

Mobile Usability & Rendering

Google indexes the mobile version of your site first. We test your mobile experience across devices, audit JavaScript rendering behavior, and resolve usability issues that affect both search performance and user experience.

representation of marketing and development converging from a single source focal point

BLAYZER’S Difference

Dev + marketing under one roof.

Some SEO agencies stop at the surface. They hand you a 60-page audit report with a long list of recommendations, but they only handle surface-level optimizations and leave you on your own to figure out the hard stuff. Blayzer does it all. Our developers and marketers work as one team, meaning we can actually fix what we find and not leave behind a to-do list for someone else.

When SEO content calls for UI/UX edits, our design team makes it happen. When a technical issue requires a code change, our developers can handle it. When a code fix has downstream content or strategy implications, our marketing team is already in the loop. Coordination is built right into the way we work.

See How We Work Together

How We Handle Technical SEO

Blayzer’s four-phase technical SEO process provides real fixes for our findings.

01

Technical Audit

We run a comprehensive audit using professional crawling and diagnostic tools, covering every technical SEO dimension from site speed to structured data. Our strategists deliver a professional report you can actually act on, not a raw data dump.

02

Strategic Prioritization

Not every technical SEO issue deserves equal attention. We prioritize tasks by impact and effort, starting with the changes that are likely to produce the most measurable and meaningful ranking and traffic improvements in the shortest amount of time.

03

Implementation

Blayzer’s developers, designers, and marketing experts execute approved fixes directly. No handoff delays or miscommunication between the agency and the technical team — we are one and the same. Our changes go live faster and more accurately because the same people who diagnose the problems are the ones solving them.

04

Monitoring & Maintenance

Technical SEO is an ongoing process, not a one-time project. We monitor your site’s technical health on a routine basis, catching and correcting issues early and continually finding new opportunities as your site and search landscape evolve.

Technical SEO professional reviewing a structured audit report at a clean workspace

Technical SEO for Ecommerce

Ecommerce sites face technical SEO challenges that general websites don’t. Large product catalogs spawn duplicate content at scale. Complex faceted navigation generates thousands of crawlable URL variants. Product pages that go out of stock need careful handling to avoid losing earned ranking authority.

Blayzer has hands-on experience with the technical SEO demands of ecommerce platforms including BigCommerce, Shopify, WooCommerce, and Magento. We know where these platforms may have problems, and we know how to fix them without disrupting your store’s operation.

  • ✓Faceted navigation control
  • ✓Product page canonicalization
  • ✓Out-of-stock page handling
  • ✓Product schema & review markup
  • ✓Crawl budget optimization
  • ✓Platform-specific speed fixes

Explore Our Other SEO Services

Technical SEO is one part of a complete search strategy. Blayzer offers a full range of SEO services designed to work together.

Content SEO

Title tags, meta descriptions, internal linking, and content optimization built to align every page with the queries your audience is actually using.

View Content SEO →

Local SEO

Visibility in your local market, from Google Business Profile optimization to citation building and location-specific content strategies that drive foot traffic and calls.

View Local SEO →

Ecommerce SEO

Search optimization built specifically for online stores. Product page authority, category architecture, and catalog-scale content strategy for Shopify, WooCommerce, and Magento.

View Ecommerce SEO →

FINALLY Fix What’s Holding You Back

Your site has technical issues costing you rankings. Let’s find and fix them.

Get a free site audit from Blayzer for a clear picture of what’s broken, what’s at risk, and what to fix first. No obligations or sales pressure.