Warehouse of Fixtures is a St. Louis-based provider of new and pre-owned office furniture, serving businesses across the region with space planning, relocation, and commercial furniture solutions. With a growing inventory and expanding service offerings, the company needed a stronger digital foundation to support both lead generation and ecommerce growth.
Blayzer Digital partnered with Warehouse of Fixtures to improve lead quality and campaign efficiency through a focused Google Ads strategy. By refining targeting, optimizing ad creative, and improving conversion tracking, we increased conversions by 23% while reducing cost per conversion by 22%. Ongoing reporting and optimization continue to support consistent lead flow while aligning paid media performance with broader growth goals.
In 2026, Blayzer launched a newly redesigned BigCommerce storefront to replace the company’s legacy WooCommerce website. The project included custom theme implementation, product catalog restructuring, used inventory workflows, technical SEO optimization, analytics configuration, and full URL migration with redirects to preserve search equity. The new site delivers improved usability, stronger search visibility, and a scalable ecommerce framework built to support long-term growth.
