Michelle’s Patisserie is an award-winning bakery in Austin, Texas, known for its stunning custom cakes and elegant in-shop tea party experiences. While the business had strong word-of-mouth referrals, they wanted to expand their reach online and generate more direct bookings for tea parties and custom cake orders. Their team needed a consistent social media presence that showcased the charm and creativity of the brand, supported by paid advertising and proper website tracking to understand what was driving results.
Blayzer Digital created and managed social media content and ad campaigns designed to highlight Michelle’s signature offerings (custom cakes and tea party experiences) through mouthwatering visuals, event-inspired posts, and timely promotions. We paired this with conversion tracking in Google Analytics to monitor inquiries and bookings directly from ads and social channels. The campaign strengthened engagement, increased website traffic, and successfully drove new tea party reservations and cake order requests, helping Michelle’s Patisserie turn more of their online audience into delighted in-store guests.
