Gaither Tool is a global manufacturer of professional tire and wheel service equipment used by shops, fleets, and industrial service operations. The brand is known for durable, problem-solving tools and a strong focus on training, documentation, and real-world usability.
Blayzer Digital led a full ecommerce rebuild and platform migration to BigCommerce, including catalog restructuring, content and resource organization, UX improvements, and performance optimization. The new site was designed to support both direct sales and Gaither’s role as an education and product knowledge hub, while providing a scalable foundation for SEO and future growth.
