FitnessFactory.com is a top provider of home and commercial gym equipment, serving customers nationwide through its BigCommerce ecommerce store. With multiple locations across Chicagoland, they’ve built a strong reputation for quality fitness solutions. To maximize their online reach and drive more sales, they partnered with Blayzer Digital for expert digital marketing, local SEO, and ecommerce growth strategies.
Blayzer Digital launched a strategic mix of Google Ads management, organic product SEO, geo-fencing campaigns, and local SEO to increase visibility and sales. Over a seven month period our efforts lead to a 46% improvement in conversion rate from organic and paid search channels, ultimately driving 27% more orders. Our efforts outperformed other channels and broader trends. By refining targeting, optimizing ad spend, and strengthening organic search, FitnessFactory.com continues to see measurable growth and improved customer engagement.
