Brass: Elite Marksmanship is an all-in-one dry fire training companion mobile app offering personalized and data-driven feedback, a diverse library of drills, and an intuitive interface. With Brass App, users have the power to take their shooting skills to new heights, whether they are a recreational shooter, a self-defense practitioner, a law enforcement professional, or a seasoned marksman.
Every popular mobile app needs a solid website to serve as its hub for technical support, customer service, sales and marketing, and its user community. Blayzer started our work with Brass App at the strategic level, crafting a digital marketing stratgegy that outlined everything needed for the website and online marketing campaigns. With our strategic direction set, we got to work building a new WordPress CMS web solution and crafting marketing campaigns and content. We launched with a BANG and have continued to support them with ongoing SEO, social media, digital advertising, and content marketing services.
Navigating a Year of Growth: From App Launch to Investment Success
Client Overview
Triumph Systems is an industry leader in interactive shooting targets and training solutions, dedicated to providing innovative tools for professional and recreational firearms training. Their latest venture, Brass App, is a digital solution designed to enhance the shooting experience through advanced training metrics, community engagement, and performance tracking.
The Challenge
Triumph Systems was preparing to launch Brass App on Apple and Android platforms, a pivotal step in their growth strategy. To succeed, they needed to:
- Ensure a smooth app launch on both platforms.
- Create visibility in the industry and generate user adoption.
- Leverage key events like the SHOT Show to drive engagement.
- Position the company for investment funding to develop the next version of their product.
The Solution
Over 12 months, we worked closely with Triumph Systems to execute a comprehensive launch and marketing strategy for Brass App. Our approach included:
- App Store Strategy & Execution – Ensuring a seamless launch on both Apple App Store and Google Play, including optimization for discoverability.
- Event Marketing Support – Amplifying their presence at key industry events like SHOT Show, helping them engage with target users, partners, and investors.
- Go-to-Market Positioning – Refining their messaging to highlight Brass App’s unique value and competitive edge in the firearms training industry.
- Investor Readiness – Structuring marketing efforts to reinforce Triumph Systems’ growth trajectory, making them more attractive for funding opportunities.
The Results
- Successful app launch on both Apple and Android, driving early adoption.
- Strong presence at SHOT Show, increasing brand recognition and partnerships.
- Secured next round of investment funding, enabling Triumph Systems to develop the next version of Brass App and continue scaling.
- Exceeded growth goals by more than 35%, reinforcing strong momentum and market demand.
Looking Ahead
With a solid foundation established, Triumph Systems is now poised to enhance Brass App with new features and further expand its market impact. The next chapter of their success story is already in motion.
