Client: FitnessFactory.com
Industry: Sporting Goods & Fitness Equipment
Agency: Blayzer Digital
Platform: BigCommerce + Google
Project: 12-Month Ecommerce SEO Growth Engagement
Project Summary
Here’s what we achieved together in just 12 months:
Ecommerce Growth Challenges.
FitnessFactory.com entered the year facing a plateau in ecommerce growth. While traffic remained steady, conversion rates and average order value (AOV) were underperforming. With rising competition and changing consumer behavior, the brand needed to unlock new digital growth opportunities, strengthen its presence, and increase efficiency across channels.
Our Full-Stack Ecommerce SEO Strategy.
Blayzer Digital designed a comprehensive, full-stack ecommerce strategy to address FitnessFactory.com’s challenges and opportunities. We conducted a business and market analysis, mapped competitive positioning, and developed an integrated roadmap to optimize traffic, conversions, and retention. Our plan focused on aligning marketing strategy with site evolution to ensure sustainable growth across every stage of the ecommerce funnel.
Strategic Priorities
Drive qualified traffic through SEO, SEM, and local marketing.
Optimize on-site experience for higher conversions.
Expand reach with geo-targeted campaigns and OTT video.
Strengthen customer retention with content, reviews, and sweepstakes engagement.
Align seasonal campaigns with evolving business goals.
Seasonal Ecommerce Strategy in Action.
Working closely with FitnessFactory.com’s internal teams, Blayzer executed a season-by-season strategy designed to maximize impact across SEO, SEM, content, and local channels.
1. Summer:
Laying the Foundation
Launched SEO services and multiple SEM accounts (Search & Shopping) to boost rankings and capture purchase intent.
2. Fall:
Local Market Expansion
Consolidated Search accounts, launched geofencing display & OTT video campaigns to reach hyper-local audiences.
3. Winter:
Site Overhaul & Sweepstakes Consulting
Supported catalog restructuring while maintaining SEO/SEM performance, and introduced ViralSweep for engagement campaigns.
4. Spring:
Content, Social Proof & Segmentation
Rolled out FAQ content to build visibility, integrated Reviews.io for social proof, and refined ad segmentation.
5. Summer 2.0:
Growth Acceleration
Replatformed geo-targeted campaigns and reallocated budgets to fuel next-stage growth.
Ecommerce Results: Performance Across Channels.
Over 12 months, Blayzer helped FitnessFactory.com break free from stagnation with measurable multi-channel gains. Our work had a significant impact across SEO, SEM, and overall revenue performance.
Strong Overall Ecommerce Growth
(12-Month Summary)
Striking SEO Improvement
Impressive SEM Gains
Strong Overall Ecommerce Growth
(12-Month Summary)
| Metric | Change |
|---|---|
| Revenue | +8% |
| Orders | +27% |
| Conversion Rate | +22% |
| Revenue Per Visit (RPV) | +5% |
| Cost Per Aquisition (CPA) | -39% |
Striking SEO Improvement
| Metric | Change |
|---|---|
| Revenue | +17% |
| Orders | +20% |
| Conversion Rate | +21% |
| RPV | +17% |
| Visits | +1% |
Impressive SEM Gains
| Metric | Change |
|---|---|
| Orders | +54% |
| Paid Conversion Rate | +67% |
| Conversion Value (Shopping) | +51% |
| Return on Ad Spend (ROAS) | +45% |
| Cost Per Aquisition (CPA) | -39% |
Ready to Break Through Your Growth Plateau?
Let’s build your growth engine together. Blayzer acted as more than an agency on this project. We became a strategic growth partner, blending technical expertise, data-driven marketing, and long-term planning. We can do the same for you. Contact Blayzer Digital today to start your ecommerce SEO success story.