Client: Becker Brands | Grand Sierra Gloves & Think Medical Supply
Industry: Wholesale Distribution, Outdoor Apparel & Accessories, Industrial & Medical Supplies
Products: Winter Gloves, Headwear, Compression Socks & Nursing Tools
Agency: Blayzer Digital
Platforms: BigCommerce Multi-Storefront
Project & Performance Highlights
This project focused on building a centralized ecommerce system to support two distinct wholesale brands while simplifying backend management and preparing for long-term scalability.
Becker Brands:
A Multi-Brand B2B Wholesale Distributor
Becker Brands is a wholesale distributor operating two specialized B2B ecommerce businesses: Grand Sierra Gloves, supplying performance and work gloves to retailers and commercial buyers, and Think Medical Supply, providing medical-grade gloves and essential products to healthcare organizations and institutional purchasers. Both brands operate exclusively in the wholesale space, serving business buyers with structured pricing and volume-based purchasing needs.
For years, Becker Brands managed both storefronts within an OpenCart multistore environment. The open-source flexibility and centralized control of OpenCart aligned well with their operational structure, allowing them to oversee two distinct brands from a shared backend system. This setup supported differentiated catalogs, customer groups, and pricing logic while maintaining efficiency across product management.
Over time, the platform began to show its age. Ongoing maintenance became more demanding, adding new functionality required more development effort, and long-term platform sustainability became a concern. While the multistore model itself remained effective, the underlying infrastructure was no longer aligned with the performance, security, and scalability standards expected of a modern B2B ecommerce operation.
Becker Brands needed to modernize the technology supporting it, without sacrificing the centralized multistore structure that made their wholesale operation efficient.
Why BigCommerce Multi-Storefront Was the Right Strategic Move
With two wholesale brands operating under a centralized structure, Becker Brands needed a platform that could preserve their multistore efficiency while eliminating the growing limitations of their aging OpenCart environment. The priority was modernizing without operational disruption.
Blayzer Digital reviewed their operational structure and long-term goals before recommending a new platform. Becker Brands required:
BigCommerce Multi-Storefront emerged as the ideal solution.
The Solution: Building a Modern BigCommerce Multistore Architecture
Blayzer Digital designed and implemented a BigCommerce Multi-Storefront environment built around Becker Brands’ multi-brand wholesale structure. As longtime partners, Blayzer understood Becker Brands’ operational workflows, customer structures, and catalog management requirements before the project began. The goal was to keep centralized control while improving platform stability and security.
The new architecture supports both Grand Sierra Gloves and Think Medical Supply within a single backend system. Each brand operates on its own domain with its own customer experience, catalog presentation, and pricing structure. Behind the scenes, product data, inventory management, and administrative oversight are unified, allowing the Becker team to manage both storefronts efficiently from one platform.
BigCommerce provides secure, hosted infrastructure while supporting the flexibility required for B2B wholesale operations. Its Multi-Storefront architecture enabled Becker Brands to operate Grand Sierra Gloves and Think Medical Supply as fully independent brands — each with its own domain, catalog presentation, and customer segmentation — while maintaining centralized operational control.
The Outcome:
Stronger Infrastructure, Preserved SEO, Scalable Growth
With BigCommerce Multi-Storefront in place, Grand Sierra Gloves and Think Medical Supply function within a single, modern ecommerce system. The backend is unified, the storefronts remain distinct, and the operational strain of maintaining an aging platform has been eliminated.
Becker’s team manages products, pricing, and customer groups in one centralized environment while each brand maintains its own structured wholesale buying experience. Internal workflows are streamlined, pricing management is simpler, and platform stability is no longer a concern.
Security, uptime, and performance are handled at the platform level instead of requiring ongoing internal maintenance. The system is stable, scalable, and aligned with how Becker Brands operates as a multi-brand wholesale distributor.
They’ve gained clearer control, measurable performance visibility, and a platform built to support their business today while allowing room for continued growth.
Looking for a Long-Term Ecommerce Partner?
Becker Brands has trusted Blayzer Digital for years, and this multistore BigCommerce development marked the next evolution of that partnership. We understood how their business operated, what mattered operationally, and what needed to be preserved. That insight allowed us to modernize their infrastructure without disrupting the structure that worked.
Today, Becker Brands runs both wholesale storefronts on a platform designed for stability, flexibility, and long-term adaptability. The technology now supports the business — not the other way around.
Multi-brand B2B operators navigating aging platforms and complex storefront structures need more than a redesign. They need a strategic architecture and a partner who understands wholesale ecommerce at the operational level.
Blayzer Digital remains that partner for Becker Brands and for multi-brand B2B companies ready to modernize their ecommerce infrastructure without compromising operational control.